Channel One Russia: sales assistant Semyon Karpov teaches the reporter of Dobroye Utro morning show to play the synthesizer t-shirt.

Guest appearance of kitchen appliances at the studio’s store on Bankovsky. Pictured: Spaghetti Measure provides an adjustable portion guide depending on the number of servings.

Sales assistant Semyon Karpov screws in an Optogan LED lightbulb.

Children’s books with 3D illustrations became available at studio stores.

A store of studio goods opened on the seventh floor of the studio.

Semyon Karpov, a sales associate from the studio’s store, dedicates his off-work time to testing a multicooker at Delo Tekhniki show on NTV channel.

Lewis Carroll’s ‘Alice’ books illustrated by the best artists are on tour in the studio’s store on Bankovsky: Alice's Adventures in Wonderland and Through the Looking-Glass illustrated by Gennady Kalinovsky, The Nursery "Alice" with illustrations by Elena Bazanova, Alice’s Adventures in Wonderland illustrated by Arthur Rackham, Alice’s Adventures in Wonderland comic book by David Chauvel and Xavier Collette, and Alice’s Adventures in Wonderland with illustrations by Rebecca Dautremer.

The studio’s Magic Counter touring store at Gorky Park, Moscow: sales associate Semyon Karpov demonstrating a Vertokrut brainteaser to a customer.

Coffee blend #315 is now available at the studio’s stores.

The studio’s stores now carry a wider range of Ozersky Souvenir chocolates: besides regular Kuraga Petrovna (dried apricots) and Chernosliv Mikhailovich (prunes), we now offer Mindal Ivanovich (almonds), Klubnika Nikolayevna (strawberries), Vishnya Vladimirovna (cherries), Izyum Vasilyevich (raisins), Ananas Denisovich (pineapple), Funduk Petrovich (hazelnut), and Orekh Sergeyevich Gretsky (walnut).

Sales associate Semyon Karpov demonstrating one of the many ways to wear your Sharfus scarf.

Sales associate Semyon Karpov demonstrating his favorite pages from Sounds!, the new book by Tatyana Devayeva, Elena Erlikh and Aleksey Lyapunov.