Zoya museum brand strategy and identity
![](zoya-identity-cover.png)
ZOYA MUSEUM
The Zoya museum complex contains a unique collection of artifacts related to the life of Zoya Kosmodemyanskaya. Almost all of them are presented in the permanent exhibition of the renovated museum in the village of Petrishchevo, Moscow Oblast.
The modern building and the park area surrounded by old huts become center of attraction and development of the region.
![](zoya-close.png)
Brand strategy
The ideal public space is multifunctional and goes beyond the definition of a historical museum.
In view of this, we developed a new positioning and a system of effective communication for the museum complex.
![zoya bs circles 01](zoya-bs-circles-01.png)
Its main goal is to educate people using the modern formats of interacting with the audience.
![zoya bs circles 02](zoya-bs-circles-02.png)
In the new concept the Zoya museum combines the functions of a sociocultural institute and a research center.
![zoya bs circles 03](zoya-bs-circles-03.png)
One of the directions of transformation is the “She and the World” program dedicated to outstanding women.
![zoya bs she world](zoya-bs-she-world.png)
The program offers a new reading of history and a view of modernity through illuminating important milestones in women’s lives.
![zoya bs women](zoya-bs-women.jpg)
Identity
At the core of the identity is the idea of unification and confrontation which allows to make free and universal interpretations of various activities of the museum.
![zoya identity logo](zoya-identity-logo.png)
The display typeface of the logo combines elements of modern trends with the aesthetics of the Russian avant-garde.
![zoya identity type](zoya-identity-type.png)
The diagonal line easily brands different media, reinforcing the effect of duality in the logo.
![zoya identity posters 01](zoya-identity-posters-01.jpg)
![zoya identity posters 02](zoya-identity-posters-02.jpg)
![zoya identity faces](zoya-identity-faces.jpg)
![zoya identity tickets](zoya-identity-tickets.jpg)
The identity allows a story to be told in a serious voice or in a more light and festive way.
![zoya identity navigation](zoya-identity-navigation.png)
The main stylistic element of the logo is also used in wayfinding.
![zoya identity interior](zoya-identity-interior.jpg)
The slanted line denoting the letter и can be transformed into a variety of images and objects, creating new readings of the logo.
![zoya identity arrows](zoya-identity-arrows.jpg)
![zoya identity events 01](zoya-identity-events-01.jpg)
![zoya identity events 02](zoya-identity-events-02.jpg)
![zoya identity social](zoya-identity-social.jpg)
![zoya identity merch](zoya-identity-merch.jpg)
![zoya identity final](zoya-identity-final.jpg)