Zeleny Gid logo

Overview

Zeleny Gid is a company that specializes in landscaping services such as tree planting, lawn installation and maintenance. A bright and eco-friendly logo for the company was designed in the studio.

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The logo resembles a landscape project and consists of elements of two types: lawns and trees. A closer look shows that all the greenery in the logo is arranged to form the first two letters of the company’s name.

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Individual images of shrubs and trees are used as friendly elements of the identity.

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A custom typeface with references to the shape of the logo was created specifically for the project. Attention to detail and thoughtful design elements give the logo personality and texture.

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Alignment of uppercase and lowercase letters for better compatibility with the logo
Flat shape of letters and typeface elements
“Plant-like” dynamics and characteristic breaks



The logo can adorn any medium and adapts well to any environment.

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art director

designer

type designer

editor

project manager

Made in 56 days
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