Identity for the Year of Digitalization in Tatarstan 2022
Task: to develop an identity for digital transformation in Tatarstan.
2022 was declared the Year of Digitalization in Tatarstan. The Ministry of Digital Development of the State Administration of Information Technologies and Communications of the Republic of Tatarstan will be involved in important federal projects, such as the launch of the first electronic passports. Over a hundred different events are planned for the year 2022. To ensure such a large-scale event gets a visually integral and recognizable style, an identity was created in the studio.
The logo was developed by Nikolay Ironov, designer and neural network. Here, it visualized the words “digitalization,” “technologies,” “modernity,” “future” and “Tatarstan.”
At the core of the symbol is the letter T made of pixels.
Made from the simplest pixel elements, the logo and the graphics show the variety of possibilities digitization brings: just like in an advanced system, everything here is interconnected and integrated, and simple modules can change places and endlessly create new combinations.
