It Goes Well Together ad campaign

Task:	to create a set of promotional materials.

The new advertising campaign for Yandex Wardrobe is based on the face cut-out board, which allows you to try on the new clothes.

Hardcore skater

Happy diver

Lady with a dog

Businessman on a trip

Student on vacation

People, clothes, and accessories displayed on banners all represent movement—which supports the original slogan:
It Goes Well Together. The set of clothes varies depending on selected category.

Release date: July 10 2013

Cast:

artistic director

Artemy Lebedev

art director

Ludwig Bistronovsky

designer & copywriter

Ivan Olenkevich

technical designers

Vitaly Voynov
Nina Gorbenko
Georgy Serov

photographer

Denis Vidyakin

project manager

Evgenia Ezhikova

The studio would like to thank Olga Zarenok and Natalia Berezneva for their assistance on the project

All the elements are adapted to the required banner size.

Sometimes the ad’s layout makes characters move around in unusual ways

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