The making of the Looking for Clothes advertising campaign

Starting with the text.

Simultaneously considering the images.

An idea of a fitting room is born together with three slogans. Presenting the concept of the advertising campaign and of the design of the clothing section of Yandex.Market to the client.

The client does not accept the idea saying that the image can be confused with online fitting room services. Back to the drawing board.

Settling on the slogan “Looking for clothes.” Considering the overall image again.

Ultimately we choose the loafer made of other pieces of clothing.

Sending to technical designers.

The client does not allow us to redesign the main page of Yandex.Market, so instead we prepare a large banner with words made of clothing items. Then we take pictures of accessories for smaller banners.