Wildberries pick-up points
Users can buy just about anything on Wildberries: in addition to electronics and clothes, the platform offers cosmetics, food, adult goods, airline tickets and garden gnomes. Nine million orders are placed daily, which are delivered to twenty-eight thousand pick-up points, forming the basis of the company’s logistics. At the pick-up locations, people try on clothes, check appliances and return items they don’t like or that don’t fit.
The studio developed a fresh and cozy interior design and updated the exteriors for the pick-up locations, gathering all solutions in a detailed guide. The new design reinforces the image of a modern high-tech company and adds comfort, both for visitors and for employees.
![wb guide 02](wb-guide-02.jpg)
Warm wood combined with soft lighting gives the restrained gray interior a cozy feel, while bright berry colors create cheerful accents.
Visitors are greeted by a welcome counter positioned against a branded wall decorated with artificial greenery.
![wb guide 03](wb-guide-03.jpg)
The counter is combined with a desk for checking products.
![wb guide 04](wb-guide-04.jpg)
A tubular pendant light is an impressive and memorable element that dilutes the austerity of the interior with its graceful silhouette.
![wb guide 05](wb-guide-05.jpg)
The smooth lines of curtain rods, mirrors and pouffes in fitting rooms keep the atmosphere friendly.
![wb guide 06](wb-guide-06.jpg)
Dark walls inside fitting rooms allow to fully enjoy the fitting process and your new look.
![wb guide 07](wb-guide-07.jpg)
![wb guide 08](wb-guide-08.jpg)
A separate desk contains everything needed to unpack large items and check electronics.
![wb guide 09](wb-guide-09.jpg)
At the core of the new visual style are outlines of berries of different shapes and sizes.
![wb guide 10](wb-guide-10.png)
Graphic elements are used neatly and subtly, making it especially pleasant to discover them in the interior—just like wild berries in a real forest.
![wb guide 11](wb-guide-11.jpg)
The boring wall of the warehouse is decorated with an unobtrusive pattern on the outside.
![wb guide 12](wb-guide-12.jpg)
A detailed guide containing the rules for finishing, lighting and furniture selection helps implement the design at every pick-up location.
![wb guide 13](wb-guide-13.jpg)
![wb guide 14](wb-guide-14.jpg)