The making of the Vzaimno name and logo
Coming up with a name and drawing sketches.
![vzaimno process 1](vzaimno-process-1.jpg)
The client chooses the name Vzaimno but asks us to think more about the symbol and add a succinct descriptor that would reflect the company’s line of business. Thinking.
First designer:
![vzaimno process 2](vzaimno-process-2.jpg)
Second designer:
![vzaimno process 3](vzaimno-process-3.jpg)
Third designer:
![vzaimno process 4](vzaimno-process-4.jpg)
The client likes two directions. Elaborating and showing again.
![vzaimno process 6](vzaimno-process-6.jpg)
Deciding to go with a wordmark with the ИМ ligature. Going to the type designer for some beautiful letters. Searching for a nice transition between the И and the М and a special character of stroke ends.
![vzaimno process 7](vzaimno-process-7.jpg)
Choosing a fitting style and position for the caption.
![vzaimno process 8](vzaimno-process-8.jpg)
And a nice shade of blue.
![vzaimno process 9](vzaimno-process-9.jpg)
Admiring the result and sending files to the client.
![vzaimno process 10](vzaimno-process-10.jpg)