National Trail of the Republic of Tatarstan logo and naming
The National Trail of the Republic of Tatarstan is a hiking route along the right bank of the Volga River which goes through amazingly diverse natural areas and introduces hikers to the traditions and lifestyle of the locals. The Trail stretches for three hundred and sixty kilometers and connects sixty-nine cultural heritage sites, twenty specially protected natural areas, seven wildlife sanctuaries and thirty-eight natural monuments so that everyone can find something of interest.
Active recreation is becoming more and more popular, leading to the development of hiking trails. A laconic name and a symbolic logo for the Tatarstan National Trail were created in the studio, helping to convey the spirit of the place and attract tourists.
The logo is formed by a guiding clew from folk tales. It also represents the Volga River itself, which meets the sun at the horizon, as well as the path to the cherished goal.
The logo is formed by a guiding clew from folk tales. It also represents the Volga River itself, which meets the sun at the horizon, as well as the path to the cherished goal.
Additional elements include a flexible line used for branding and a dot for landmarks.
The pattern is based on the layered topography and natural features of the region.
