Vneshtorgbank corporate identity guidelines

Vneshtorgbank

Identity

Guidelines

Art. Lebedev Studio developed the detailed guidelines for the new corporate identity, the rules of Vneshtorgbank’s exteriors and interiors design. The documents contain recommendations for use and the description of:

in the corporate identity guidelines:

logo structure
display faces of the logo
artificial scripts
corporate colors
corporate blocks
business documentation
client documentation
advertising and information materials
print advertising
outdoor advertising
computer presentations
mascots

in the interiors design guidelines:

space resolution
recommendations for color solutions
recommendations for materials choice
furniture
navigation
rest rooms
communication elements
sound system
organics and floristics
rules of selecting electronic office equipment
rules of selecting accessories
bank employees’ uniform

in the exteriors design guidelines:

possible ways of locating carriers
entrance plates
central signboards
central signboards add-ons
billboards
modular signboard systems
ATM design rules
vertical signboards
display window design
roof fixtures

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