VK Fest is a large summer festival that takes place simultaneously in several cities of Russia and hosts thousands upon thousands of guests. As the event evolves, so does its identity: this year, we’ve taken the path of “evolution without compromising familiarity.”
Rays are the foundational image. Their movement makes the style dynamic and versatile, allowing branding to become possible in every aspect, both online and offline.
The lines have a convergence point that defines the layout and directions of geometric elements. This clear and straightforward approach brings diversity.
The identity of VK Fest 2024 is surprisingly simple to execute and is incredibly attractive in real life.
