Max Vernik’s Shop identity

At the shop of Max Vernik—the field marshal of capital trade, the manufacturing advisor of shops and stalls—people buy and sell electronics, accessories, household appliances, luxury items, jewelry, Swiss watches and antiques. The shop has changed its location and assortment several times but has always been closely linked to the image of its founder. We have refreshed the company’s visual communication.

The logo reflects Max’s personal brand. The emblem, resembling a carved portrait, is brutal and smiling, just like the founder himself in real life. The initials form strong, powerful shoulders.

The second, “loud” variant of the text is based on another quality of the founder: his resonant and confident voice.