Overview Process
Entering the sport bikes market in 2003, today Velosite offers bikes, snowboards, mountain and cross-country skis, parts, and accessories. The company is the number one in Moscow in bike sales with its four online and four offline stores. We’ve designed a visual identity for Velosite with a general logo for the company and a set of individual ones for its divisions. 
Heraldic fox was chosen for its quickness and endurance
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Release date: April 13 2012 Cast: art director
secret advisors
designer
photographer
editors
project managers
Typeface: Rundgang
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Thirty eight pages of the style manual cover the usage of corporate colors, logos, typefaces, frames, slogan, and graphic elements in depth.
Each logo has two text blocks to wear: in Russian and in English.
The slogan works for all divisions.
Divisions are color-coded.
Corporate typeface—created in the studio Rundgang—is to be used for all short advertising lines, titles, and signs.
Graphic elements have their own dedicated spread in the style manual.
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