The making of the Vash Partner logo
Client: Our company offers financial and management accounting automation to stores and restaurants in Arkhangelsk. The name is Vash Partner. You can see the current logo on our website ikkm.ru.
Starting.
![vash partner process 01](vash-partner-process-01.png)
Art director: Something like number 8. But the further sleeve is poorly cut.
![vash partner process 02](vash-partner-process-02.png)
Art director: Still, the back sleeve messes up the perspective.
Дизайнер: What if we rotate it this way?
![vash partner process 03](vash-partner-process-03.png)
Art director: That’s how you break an arm, not shake a hand. It should disappear into the distance.
![vash partner process 04](vash-partner-process-04.png)
Art director: Perfect. Now you just have to make the nail less female and fix the text.
![vash partner process 05](vash-partner-process-05.png)
Art director: The typeface is crap.
![vash partner process 06](vash-partner-process-06.png)
Art director: You can start with a capital letter. Right now all of them lack imagination. Can you try moving the text around? And let me remind you, you can only use studio’s typefaces.
![vash partner process 07](vash-partner-process-07.png)
![vash partner process 08](vash-partner-process-08.png)
Art director: 3 is OK.