The making of the Ukrposhta logo
Trying to look for inspiration in letters and classic symbols: envelopes, post horns, post boxes. We want the logo to demonstrate that Ukrposhta is a modern company that is rooted in tradition.
![up logo process 01](up-logo-process-01.jpg)
The envelope with the letter У looks good. Searching for the graphic solution.
![up logo process 02](up-logo-process-02.jpg)
We need to make lines simpler and more active.
![up logo process 03](up-logo-process-03.jpg)
And more logo-like.
![up logo process 04](up-logo-process-04.jpg)
Reminds of Google somehow.
The post horn is still on our mind, trying to use it in a design.
![up logo process 05](up-logo-process-05.jpg)
No. Going back to the envelope with a fresh set of eyes, trying to marry it with the stamp shape and remove Googliness.
![up logo process 06](up-logo-process-06.jpg)
Just what we need. A couple more brush strokes, a test and the logo is ready.
![up logo process 07](up-logo-process-07.jpg)
![up logo process 08](up-logo-process-08.jpg)