Alexander Smirnov Center identity and brand platform

The Alexander Smirnov Center nurtures talent and prepares students for admission to universities. Educators inspire future students with a love for the natural sciences and help each individual realize their potential. The studio developed a vibrant identity and created a brand platform for the educational institution.

The logo is inspired by the color wheel, which is used to create and combine colors. It conveys the idea of unity, creativity and goal achievement.

The main concept of the brand platform is: «Learning for the future we create.» The brand is built on three core values: confidence in the future, belief in the student and openness.

The versatile and multi-dimensional identity of the center allows for effective branding across a wide range of media and helps it stand out significantly from competitors.