The making of the TPS Real Estate shopping center storefronts
Oceania shopping center
Visiting the shopping center and taking pictures.
![tps banners process oceania](tps-banners-process-oceania.jpg)
Receiving information from the client.
![tps banners process 10](tps-banners-process-10.jpg)
The client asks to explore the idea of showing the interior of future stores with customers inside.
![tps banners process 11](tps-banners-process-11.jpg)
The illusion only works if each picture is viewed directly from the front. Given the dimensions of the surfaces we need to cover we realize we won’t be able to make the effect believable.
Trying on photos of people.
![tps banners process 12](tps-banners-process-12.jpg)
Searching for more natural shots.
![tps banners process 13](tps-banners-process-13.jpg)
We need to ensure the space inside the shopping center is diverse. Deciding to supplement the photos by covering some of the storefronts with a sea-inspired pattern.
Starting to work.
![tpsre showcases pattern process 01](tpsre-showcases-pattern-process-01.jpg)
Drawing out the chosen directions.
![tpsre showcases pattern process 02](tpsre-showcases-pattern-process-02.jpg)
The illustrator wants to create a pattern with seaweed: it has beautiful dynamics in water and is very diverse.
![tpsre showcases pattern process 03](tpsre-showcases-pattern-process-03.jpg)
Replacing complex colors with the shopping center’s signature ones.
![tpsre showcases pattern process 04](tpsre-showcases-pattern-process-04.jpg)
![tpsre showcases pattern process 05](tpsre-showcases-pattern-process-05.jpg)
To make it more interesting, drawing a second pattern with fish in the foreground.
![tpsre showcases pattern process 06](tpsre-showcases-pattern-process-06.jpg)
Trying both on storefronts.
![tpsre showcases pattern process 07](tpsre-showcases-pattern-process-07.jpg)
Showing to the client.
![tpsre showcases pattern process 08](tpsre-showcases-pattern-process-08.jpg)
Designing bright banners with interesting facts about brands and products, navigation elements and minimalist graphics.
![tps banners process 15](tps-banners-process-15.jpg)
The art director approves the navigation elements.
Putting everything together to create a presentation. Adding a guideline on selecting and placing stock photos. Describing recommended subjects as well as technical and composition nuances. Providing examples.
![tps banners process 16](tps-banners-process-16.jpg)
Showing to the client. The design is approved. Retypesetting the navigation, choosing arrows, location of text and the tenant logo. Searching for suitable colors.
![tps banners process 17](tps-banners-process-17.jpg)
Everything looks good. Preparing files for printing.
Khorosho! shopping center
Adapting Oceania concept for a shopping center where each level is divided into zones representing the four elements.
Choosing photos of people in relevant environments.
![tps banners process 18](tps-banners-process-18.jpg)
Coming up with banners to add variety.
![tps banners process 19](tps-banners-process-19.jpg)
No, we need something more interesting than that. Drawing a pattern that can be used in all four zones. Using subtle details to show the elements.
![tps banners process 20](tps-banners-process-20.jpg)
The pattern is a go. The art director suggests to assemble a composition out of the objects. Using patterns created by the architects of the shopping center.
![tps banners process 21](tps-banners-process-21.jpg)
The result looks interesting. Finalizing the illustration. Adding navigation elements colored in the center’s signature colors to the presentation and demonstrating to the client.
![tps banners process 22](tps-banners-process-22.jpg)
The client rejects the pattern but approves the illustration. Reassembling the composition from scratch, creating a separate illustration for each of the four zones.
![tps banners process 23](tps-banners-process-23.jpg)
Realizing that there are too many elements and that the designs have to be more simple. Reassembling again. Retouching.
Preparing files for printing.