The making of the Toyota sloganotype
Happily generating ideas.
![toyota process 01](toyota-process-01.jpg)
Choosing one potentially interesting idea and elaborating it.
![toyota process 02](toyota-process-02.jpg)
The client takes time to think and decides to go with a different one. Creating the final version.
![toyota process 03](toyota-process-03.jpg)
Gladly preparing the announcement.