Terra-Ski Park corporate identity

Task:	to create a logo and a corporate identity for an all-season park.

Terra-Ski Park is a family holiday complex located 38 km from Nizny Novgorod and near the cottage community of the same name. Construction of the park is scheduled to finish in 2016. A logo, corporate identity and animation characters for the park were created at the studio.

The logo looks best on natural surfaces

At the core of the logo is a stylized image of an Alaskan Malamute. These tough and powerful animals were bred by the Eskimo specifically for use as sled dogs. Terra-Ski Park organizers breed and keep their own Malamutes which have become live mascots of the park. The skis in the logo symbolize winter, snow slopes and high speeds.

Apart from the primary logo, colored variants were created to distinguish park employees: raspberry-yellow for adult school instructors, orange-blue for technical staff and orange-white for medical staff.

Release date: October 20 2014

Cast:

art director

secret advisor

designer

illustrator

type designer

chief typesetter

typesetter

photographer

editor

project managers

Lidia Popova
Boris Lukash

Color coding

The logo of the Balamut children’s club features a puppy instead of the adult dog.

Early start

Specific staff colors are also used in the design of uniforms.

Instructors of adult and children’s schools

All versions of the logo look great on faces of business cards. The backs of business cards are individual for each employee: when placed side by side, the business cards tell a story that can have infinitely many details.