Task:
to design a text logo.
Teleputeshestviya (TeleTravel) channel broadcasts programs about life in various countries presented from the point of view of local residents, celebrities and experienced tourists.
A text Cyrillic logo for the channel was created at the studio with a simple and clear idea: travel is cool.
The logo is pronouncedly simple, the main visual effect is the rhymed letters Т and Ш with serifs that look like walking legs.
The Ш (which is also the flipped Т) reminds that in the other hemisphere everything is upside down.
The logo exists in two color versions: white and pale green.
