t1.ru
assembled and populated by the client
T1 is a leader in Russia’s high-tech market. The holding develops and implements intellectual systems and tools for analyzing and optimizing business processes, as well as creates software for smart cities and does many other things to bring the digital future even closer. To complete the transformation, the holding needed a fresh website that would perform three main functions.
Objective 1.
To introduce the company
In-depth interviews with executives and top managers at T1 showed that the company needs to identify itself as a leading player in the Russian IT market.
To achieve this, the website should stand out from the competition in absolutely everything, from the design of its buttons to the style of illustrations.
Large headings and prominent buttons, full-width typesetting and emphasis on 3D graphics work to establish the image of a leading company that doesn’t adjust to the market but rather stands in contrast with it.
Objective 2.
To provide a source of branded graphics
The shortage of images for use on the website and in social networks, as well as for illustrating projects is a constant problem for large IT companies. If you type “information technology” into an image search engine, the results are sure to be unoriginal and at times even downright vulgar.
We have found a way to never again use stock photos of people with laptops.
The service ecosystem is shown as a composition of three-dimensional figures with each area of work represented by its own characteristic image. New illustrations are created based on the images from the original set.
The 3D shape simultaneously creates an image of a futuristic giant and serves as a useful tool that saves the company time and money without compromising the result.
and data storage
Objective 3.
To launch a case builder
There are over two thousand projects in the portfolio of T1. Some of them cannot be mentioned at all, others would require entire websites to describe. We came up with a way to present information about each case in a quick and easy manner without relying on third-party services for support.
The constructor includes blocks of many types which allows any employee of the company to make changes to the case and, if necessary, even create a new one without knowledge of typesetting and programming. All they need to do is read through a small guide before getting started.
