A special video section of the mobile app of the jewelry store chain was created in the studio. All videos are gathered in a single feed, so that the content on the screen literally flows like a river.
The feed is generated with the help of special algorithms. People get involved in the process by posting their videos...
...and taking part in contests, promotions and challenges.
The feed contains links to cards of the products mentioned in the videos, motivating users to buy more and talk about their new purchases.
From watching a video to making a purchase in just two clicks.
Beautiful awards were designed for the authors of the best videos. Personal achievements are displayed in the user’s profile.
Most viewed video
Most commented video
Most liked video
Points are awarded for achievements and contest wins
