Stroitelny Dvor store interiors

Stroitelny Dvor is a large network of hardware stores, catering to both professionals and DIY enthusiasts. What sets it apart is that its sales floors are equipped with various machines, allowing visitors to work on their DIY projects without leaving the checkout area. We designed the interiors to make the network feel more inviting and friendly.

The communication strategy supports customers in their efforts to improve their homes. The slogan “Don’t Give Up—Build” forms the basis of a vibrant visual identity.

The core design element is the striking yellow “splashes” of paint, which are used to highlight different areas, such as tool rentals, the workshop and the checkout counter.

Bold, clear typography in the signage and posters reinforces the atmosphere and helps customers navigate the rich assortment of products and services more easily.