The making of the All for a Hundred lottery interface 2.0

We are told that the design of the new lottery didn’t work exactly as expected: ticket sales weren’t as high as planned. The client asks to reconsider the interface and find a better selling solution.

Keeping the races and flags idea but moving it to the background as we need to make the emphasis on prizes.

Drawing different variants of prize cards.

Retypesetting the prize page.

Assembling a prototype.

Typesetting. Done!