The making of the Stoloto corporate identity element
Starting to work.
![stoloto radar process 1](stoloto-radar-process-1.jpg)
We have an interesting idea about magic, luck and a splash of joy.
![stoloto radar process 2](stoloto-radar-process-2.jpg)
Putting together a presentation and demonstrating.
![stoloto radar process 3](stoloto-radar-process-3.jpg)
The client likes the idea, but not the light rays. Continuing in a similar but slightly different vein.
![stoloto radar process 4](stoloto-radar-process-4.jpg)
Trying to develop the circles idea.
![stoloto radar process 5](stoloto-radar-process-5.jpg)
![stoloto radar process 6](stoloto-radar-process-6.jpg)
And to reinvent the light rays.
![stoloto radar process 7](stoloto-radar-process-7.jpg)
Realizing that the element lacks individuality. Light rays are too abstract and have no relation to lotteries.
Trying to insert pictograms and testing the element on various media.
![stoloto radar process 8](stoloto-radar-process-8.jpg)
Removing noise.
![stoloto radar process 9](stoloto-radar-process-9.jpg)
The background still competes with the foreground for attention. Making the background less bright.
Showing the result to the client.
![stoloto radar process 10](stoloto-radar-process-10.jpg)
Continuing the search, going back to circles and waves. Going over the mock-ups once again and deciding to divide all messages into two groups.
![stoloto radar process 11](stoloto-radar-process-11.jpg)
To make sure the text is readable, putting it on colored bars.
![stoloto radar process 12](stoloto-radar-process-12.jpg)
Increasing the image depth and drawing additional graphics with more emotions.
![stoloto radar process 13](stoloto-radar-process-13.jpg)
Trying the mock-ups on signs and windows. Showing to the client.
![stoloto radar process 14](stoloto-radar-process-14.jpg)
This time the client likes the result. Finalizing the graphics and the style guide.