Task:
to refresh a corporate identity.
The Stoloto brand incorporates a variety of lotteries. To tie them all together, a single graphic element resembling radar waves that can adapt to various media was created at the studio. The element can be used to create patterns that match outlines of objects and gradually turn into circles.
The “radar” looks great on signs and storefronts of lottery retailers.
Reflective film can be used to apply waves directly onto windows.
Rules for the use of the new element were included in the corporate style guide.
Placement of the logo on various backgrounds
Placement principles of identity elements
Pattern overlaid with text
Examples of advertising materials
art director
designers
designer and typesetter
editor
project managers
