Banners and promo pages for the Gosloto website

Task:	to draw players’ attention to special offers and winnings on the Gosloto website.

The banners on the Gosloto website tell players about large winnings and special offers.

Banner about a large winning in the “6 out of 45” game

In 2011 Gosloto held a draw of three business class cars among all the players who placed bets. First, a Mercedes.

Release date: November 10 2011

Cast:

art director

designers

illustrator

technologists

copywriter

project manager

The draw was among those who purchased tickets priced 300 rubles or more

As the final approached, a countdown timer appeared on the website

A new campaign started right after the first car was won. A slogan and a promo page for the campaign were created at the studio.

The Mercedes is back

About the new hope

About the balls that hide the car

About luck which will find you everywhere

After the two Mercedes, it was time to draw a new car.

The intrigue

Promo page about rollercoasters

Banner for the draw

And again, a banner with a countdown

Then came the time to reveal the new “7 out of 49” game.

Time, go faster!

About Sunday draws

During the summer months the prizes were trips to the sea instead of cars. New winners were announced every two days. The banner changed accordingly.

For good memories

A separate banner was devoted to paying bets via Alfa-Click online banking.

— Alfa, Alfa, this is Gosloto, come in

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