We need to develop a logo and a corporate identity for Spetskabel Research and Production Enterprise.
Studying the current logo.
![spetskabel process old logo](spetskabel-process-old-logo.jpg)
Looking at the competition.
![spetskabel process ref](spetskabel-process-ref.jpg)
The first attempt.
![spetskabel process concept1](spetskabel-process-concept1.jpg)
The artistic director immediately kills the idea: “Looks like a guy in a sleeping bag.”
Continuing to think.
![spetskabel process concept2](spetskabel-process-concept2.jpg)
An idea with a cathode and anode comes up.
![spetskabel process concept3](spetskabel-process-concept3.jpg)
Nope. Changing the angle.
![spetskabel process concept4](spetskabel-process-concept4.jpg)
Still no go.
Another idea is a play on the letter С and a cable section in perspective.
![spetskabel process concept5](spetskabel-process-concept5.jpg)
Trying a couple more designs.
![spetskabel process concept6](spetskabel-process-concept6.jpg)
The client likes the volumetric design. Working on proportions and the color scheme.
![spetskabel process 01](spetskabel-process-01.jpg)
![spetskabel process 02](spetskabel-process-02.jpg)
Trying it on a letterhead.
![spetskabel process 03](spetskabel-process-03.jpg)
Also trying the black and white and cherry colors.
![spetskabel process 04](spetskabel-process-04.jpg)
Meanwhile, the type designer is busy creating the text. We need to make sure the first letter resembles the sign, which means it has to be round and with chopped terminals. The text itself has to be strict and weighty. The first attempt doesn’t look stable enough.
![spetskabel process 05](spetskabel-process-05.jpg)
The difficulty is to match the round geometric grotesque С with a dense text with no holes. Adding more weight. Searching for rhymes in the terminals.
![spetskabel process type 02](spetskabel-process-type-02.gif)
The client wants the English version of the name to be in camel case.
![spetskabel process type 03](spetskabel-process-type-03.gif)
Drawing stable and heavy а and р. The result is too thick and unreadable.
![spetskabel process type 04](spetskabel-process-type-04.gif)
Making the text lighter.
![spetskabel process type 05](spetskabel-process-type-05.jpg)
Deciding to go with the cherry-colored jacket, choosing the length, width and number of layers.
![spetskabel process 08](spetskabel-process-08.jpg)
![spetskabel process 09](spetskabel-process-09.jpg)
![spetskabel process 10](spetskabel-process-10.jpg)
The client approves the logo.
Sending designers on a quest to find the concept of the corporate identity.
![spetskabel process 11](spetskabel-process-11.jpg)
Getting the client’s approval for the version with large elements of the logo.
Finalizing proportions and the contrast.
![spetskabel process 12](spetskabel-process-12.jpg)
Trying the concept on various objects, searching for pleasant details.
![spetskabel process 13](spetskabel-process-13.jpg)
![spetskabel process 14](spetskabel-process-14.jpg)
Settling on the monochrome version of the logo.
![spetskabel process 15](spetskabel-process-15.jpg)
![spetskabel process 16](spetskabel-process-16.jpg)
Typesetting the guide.
![spetskabel process 17](spetskabel-process-17.jpg)