Spass Group lunch boxes design and identity

Spass Group is a company that delivers ready-made breakfasts to Swiss schoolchildren in convenient containers. The design of the silicone lunch boxes was created in our studio in line with the branding we developed earlier.

The beautiful and tactile boxes are adorned with an image of the friendly shaggy dog Zak Zak. A sealing sticker between the two parts of the lunch box resembles the dog’s tongue.

When looking at the lunch box from the bottom, you can see Zak Zak’s paw print. The pads of the “paw” are compartments that help neatly arrange the food. The container’s appearance is unconventional and memorable.

Next to the image of the dog, a sticker with the student’s name, school and class is placed. The character seems to invite the child to have lunch. This design adds a touch of personalization to the lunch box.

The containers and their images are made in various colors. Children receive a new lunch box at random every day. Today it’s white, tomorrow it’s blue, the day after it’s red and so on. This way, each lunch break adds a small element of fun and excitement.

There are also holiday and seasonal lunch boxes: back-to-school, Christmas holidays, Halloween—special themed designs have been created for all major occasions to set the mood and entertain children throughout the year.