Naming and identity for a Spass Group project
Spass Group company plans to deliver ready-made lunches to Swiss schoolchildren while explaining to them the importance of proper and healthy nutrition. This socially significant project required an identity and a bright character—kind and reliable, whom children could trust. The studio came up with an image that gave the name to the entire project.
Zak Zak the shaggy dog is always ready to come to the rescue, give a hint or explain complex issues. The friendly mascot evokes positive emotions and is all about joy and childhood, even for serious and grown-up parents. The dog’s name became the main element of the identity.
The main colors of the visual style—red and white—hint at Swiss aesthetics, while pastel shades add warmth and friendliness to the created identity.
Speech bubbles, conspicuous color spots, dog paw prints, leather noses and shaggy silhouettes—all elements support the dynamics of the logo and create an overall cheerful mood. Going to school becomes more interesting!
