The making of the Sparta condoms corporate identity

All right, let’s start. We need to create packaging for condoms named Sparta. The image comes to us right away: Greece, horses, vases, running men. A picture is born: a bunch of ancient dudes with clay crocks possessed with lust are running to make love.

Art director: OK.

Sketching some Greek letters.

Considering other solutions besides the running men. Shields and spears, knives, laurel wreaths...

Showing to the client.

The client chooses the runners. Fine. Let’s go on. Inviting the illustrator to join us. Her task is to draw cool Greek dudes, just like on antique vases.

Working on the characters. The designer explains to the illustrator what needs to be changed.

Trying it all on the boxes. Coming up with color coding of the ranges.

Continuing to work on the boxes. What should the sides look like? To make sure the boxes look well on the shelf, adding color to the sides.

Drafting individual blister packs.

Turns out technical difficulties do not allow us to print blisters in color. Offering a monochrome alternative.

Ultimately, the alternative was not required: the color version was printed.

Polishing and finalizing the packaging.

Drawing the instructions.

Done, sending to print.