Identity for an optical instruments manufacturer

A logo and an identity for a company that produces high-tech optical instruments were designed in Art. Lebedev Studio. The symbol was first created by designer and neural network Nikolay Ironov and then refined by a human designer.

The vibrant logo featuring a charismatic and playful bear looks great on both large and small media. For greater flexibility, the branding includes three versions of the symbol with varying levels of detail.