Smolmash website
The Smolensk Machine-Building Plant Smolmash manufactures road construction and municipal equipment for road industry enterprises and public services. We have designed a bold website that wins over with its clarity and definitiveness.
The main page sequentially presents previews of the main sections, while animated details and identity elements create a powerful emphasis on the striking visual style.
The graphics are built on the same principles as the logo: rough lines at different angles and polygonal shapes create dynamism and form a cohesive image of the company throughout the website.
All large headings on the website are set in the stencil style of the Wagon typeface, supporting the identity.
The company actively participates in industry events, showcasing products and innovative technologies.
To share news with the world, there is a blog—an endless news feed with various ways of presenting information.
Detailed equipment cards describe the advantages and functionality of each. Carefully integrated illustrations demonstrate the available options.
A set of pictograms covers the entire range of attachments and the full model line of equipment.
On the page about the enterprise, illustrations come to life. Thanks to this bright, dynamic approach, studying the structure of the plant becomes interesting even for non-specialists.
