Smart center logo
Task:
to design a logo for a school preparing for the Unified State Exam.
Smart is a Moscow-based center preparing students for the Unified State Exam that is set on growing into an educational network and operating a franchise across Russia. The guys want to give children from even the most remote areas of the country a chance to get accepted into a good university.
![smart](smart.png)
Building the logo from scientific symbols: the stack of books transforms into an academic cap while at the same time resembling the letter S, the first letter of the company’s name.
![smart docs](smart-docs.png)
Signature colors add life to booklets, folders and textbooks and remind children that preparing to the exams can evoke other emotions than boredom and restrained aversion.
![smart books](smart-books.png)