There is a company called System Integration and Power Engineering, they are engaged in “development of automated control systems for technological processes and power supply for industrial enterprises” (sounds like a tongue-twister).
They asked us to develop a logo rich in meanings: technological, laconic, serious, referencing their professional activity, full of bright colors and memorable at first sight.
Discarding all variants with a lightning (if someone thinks it’s easy to come up with an energy-related logo without a lightning symbol, we can’t even begin to explain how wrong they are), drawing an abstract energy-related logo.
Putting the letters from the company’s name in the center, painting everything in bright but strict colors and testing the result on souvenirs.
Bingo! We have a strict but bright logo that conveys the essence of the company’s business and can be easily recognized.
