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The Making of The Sign in Rubtsovsk
Choosing the color.
Art director: Check all the signs to see what colors haven’t been used yet.
Designer: We ran out of the spectrum colors with only different shades of the same left. All that’s left on the RAL color chart is some hideous grayish-browns.
Art director: Just pick any new color. Army Green even.
Art director: Yeah, not bad. But why isn't the center point aligned?
The Sign at the shop.
Installation of The Sign.
The grand opening ceremony.
