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Feeling all flowery.
Or maybe...
Art director picks the first version.
Trying to take a picture of a scarf.
Designer: How’s this? Or should we draw it ourselves?
Art director: Better if you draw it, of course.
Asking the illustrator to draw the pattern.
Ta-da! Sending the layout to Pavlovsky Posad.
The Sign at the shop.
The Sign is ready for grand opening.
The grand opening ceremony.