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The making of The Sign in Kaltan
Looking up Kaltan’s coat of arms, reading up on the history of the city.
Designing a pattern based on the spark symbol.
Art director: Try outlining the white text with red, or the red text with white.
Art director: No, I mean the letters themselves.
Art director: Try experimenting with it more. Thicker/thinner outline strokes. And maybe the frame too.
Designer: How about this?
Art director: Hell, let’s do it.
The Sign at the shop.
