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The making of the Sign in Cherkessk
Finding the coat of arms of the city.
Making drafts.
Art director: It looks like you’ve got a letter Ф in the background.
Designer: Maybe like this?
Art director: What’s that in the background?
Designer: It’s the stele from their coat of arms, a symbol of eternal friendship of peoples living together: Russians, Karachays, Circassians, Abazins, Nogais, Greeks, Ossetians, Jews, Tatars and Turks.
Art director: It doesn’t look like a stele without the ring.
Designer: Here are different ring options.
Art director: That’s something.
Typesetting the mock-up.
The Sign at the workshop.
The grand opening.
