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The making of The Sign in Berdsk
Designer: I’ve been thinking, maybe we should add a bit of variety? We could use a simple background pattern based on the city’s coat of arms, or some other distinct local feature. And colors could be taken from the same color palette, so the text is easy to read.
So Berdsk would look like this:
Art director: OK.
The Sign at the shop.
The Sign installation.
The Sign about to be revealed.
