Considering the task. An idea is born instantly: to show the Red Building of the National University of Kiev in the logo. The building is one of the city’s symbols, visible from anywhere in the park. Preparing the first sketches.
![shevchenko process 01](shevchenko-process-01.jpg)
Choosing the red building and watercolor illustrations. Moving the trees to the foreground, adding perspective. Deciding that we will be using different objects in the foreground for different seasons and activities. Testing the logo on a playbill.
![shevchenko process 02](shevchenko-process-02.jpg)
Trying to make a step to the side.
![shevchenko process 03](shevchenko-process-03.gif)
Nope. The watercolor illustrations are definitely better. Asking the illustrator to prepare the summer and the winter versions of the logo. Drawing the university building, searching for the shape of the trees.
![shevchenko process 04](shevchenko-process-04.jpg)
The art director asks to draw a chestnut tree.
![shevchenko process 05](shevchenko-process-05.jpg)
Creating a version with the Shevchenko monument.
![shevchenko process 06](shevchenko-process-06.jpg)
Assembling the winter logo.
![shevchenko process 07](shevchenko-process-07.jpg)
Meanwhile, the type designer creates the text.
![shevchenko process 08](shevchenko-process-08.gif)
The art director chooses the bottom version. Adjusting the details.
![shevchenko process 09](shevchenko-process-09.gif)
Testing how the graphics will look on banners and various objects.
![shevchenko process 10](shevchenko-process-10.jpg)
At this time, the designer goes to learn silkscreen printing and decides to use the newly acquired skills to work on the park’s logo.
![shevchenko process 11](shevchenko-process-11.jpg)
Time to test the logo in place. Printing a test batch of stickers and going out to decorate the park.
![shevchenko process 12](shevchenko-process-12.jpg)
![shevchenko process 13](shevchenko-process-13.jpg)
Preparing the announcement.
![shevchenko process 14](shevchenko-process-14.jpg)
![shevchenko process 15](shevchenko-process-15.jpg)
![shevchenko process 16](shevchenko-process-16.jpg)
![shevchenko process 17](shevchenko-process-17.jpg)
![shevchenko process 18](shevchenko-process-18.jpg)