Sestroretsky Kurort resort identity and brand platform
![](sestroretsky-kurort-cover.jpg)
Sestroretsky Kurort is a place where guests forget about time and cares, walking among pine trees along the coast of the Gulf of Finland, relaxing in baths with therapeutic sapropelic mud and swimming in a mineral water pool. People arrive here from noisy cities to exhale and recharge. We have embraced the atmosphere of the resort and created a brand platform and an inspiring identity for it.
![](sestroretsky-kurort-intro-01.jpg)
The concept takes into account the deep historical context, as well as the main feature of the resort: Sestroretsky Kurort is a place to replenish vital energy.
The image of a stained glass window rendered in a delicate design encapsulates the main symbols of the resort: coniferous forest, blue sea, healing mud and winding paths. A musical staff can be seen in it too: music unites all variations of lines that gracefully convey the harmony of the place.
![](sestroretsky-kurort-intro-02.jpg)
![sestroretsky kurort pattern](sestroretsky-kurort-pattern.jpg)
The brand is based on three main characteristics:
- physical recovery: Sestroretsk’s unique resources and first-class specialists create a perfect opportunity for revitalizing the body
- spiritual development: the renewed body is filled with a sense of lightness and freedom
- tranquility: the element that binds the whole system together, allowing guests to put aside all their worries, at least for a while.
![](sestroretsky-kurort-intro-03.jpg)
![sestroretsky kurort door](sestroretsky-kurort-door.jpg)
The geometric pattern continues the dynamics of the logo. In addition to advertising and souvenir products, it is used in interiors in the form of forged metal elements.
![sestroretsky kurort girl](sestroretsky-kurort-girl.jpg)
![sestroretsky kurort hall](sestroretsky-kurort-hall.jpg)
An additional touch—fresh meadow flowers—supports the peaceful nature of the identity, reinforcing a sense of connection with nature and a contemplative mood.
![sestroretsky kurort final](sestroretsky-kurort-final.jpg)