Packaging for SberDevices smart home devices

SberDevices is a Russian developer and manufacturer of smart devices. The company integrates speech technologies, natural language processing and generative models into its products, actively expanding and evolving its range. Attractive and functional packaging for the growing lineup of smart home devices was designed in the studio.

The devices appear to float in space, symbolizing the ease of interaction with the smart home. Signature lighting adds a sense of weightlessness and creates a futuristic look.

The design is versatile: all layouts are scalable and adaptable to new products. This ensures a unified style across all packaging and simplifies production.

The boxes are user-friendly and have convenient finger slots. There is a separate slot at the bottom or side for the manual, so that when they open the box, customers see not scraps of paper but future technology in all its splendor.

To avoid extra costs for customers, SberDevices reduces the packaging cost for some mass-produced items. Therefore, sets of smart light bulbs are designed with simple black-and-white graphics, which maintain the appeal and recognizability of the products.

Structurally simple holders securely hold the devices in place and once opened, they allow for quick and easy retrieval—no need to pry or dig out the contents.