Savinsname identity redesign
Savinsname is a Russian manufacturer of CNC milling machines for hobbyists and businesses. These are modern and convenient devices that combine ease of use with high precision, reliability and operational dependability. We have refreshed the company’s identity.
- The logo retains the shape of its previous version. The contrast between narrow and wide lines makes the symbol more expressive and emphasizes the mathematical precision of the machines.
The name is set in a sharp grotesque typeface, creating a confident mood. This is further highlighted by increased letter spacing.
The bold style of the company perfectly complements entertaining content (such as memes) in communication, helping attract a new audience.
