The making of the Sabidom logo

The original:

Laying the groundwork for the new design.

Drawing it out.

Preparing the concept presentation.

It just doesn’t hit home. Keepimg our search going and the ideas rolling in.

Developing a minimalistic and universally recognizable shape.

Introducing the draft to the customer.

It veered too far off the original grounds. Trying to groom the existing logo.

Presenting to the client.

Good. But it needs a fresh coat of paint.

Too depressive and flat out flat. Fixing it.

Working on the text portion.