Each flavor gets its own color.
Color-coded flavors
Front and back labels are frosted with corporate pattern
To cork up the chill we frosted the cap with the same “iced window” pattern
The style handbook contains all the necessary guidelines for the use of the new corporate identity.
Pages from the style handbook describing the proper use of corporate colors
The original idea behind the Russian North bottle is in its unconventional facets refracting the light. The bottom is embossed with a compass to protect you from knock-offs. The “frosted window” pattern shimmers from the inside of the bottle out, making Russian North stand out on store shelves as in its private spotlight.
The bottle design truly shines thanks to all the style elements playing together