The making of the Russia tourist logo
It all started with news that a new logo for Russia was approved. The logo chosen was far from ideal, we wanted to show that Russia can do better.
![russia logo process 00 01](russia-logo-process-00-01.gif)
A couple of sketches were born in the first few weeks.
![russia logo process 00 02](russia-logo-process-00-02.gif)
The idea to combine the dome with letters was sketched very roughly.
![russia logo process 00 03](russia-logo-process-00-03.gif)
Drawing the first draft in vector. The shape is basic for now, we can work on it later. Alternating the color of the letters to make the logo more decorative.
![russia logo process 01](russia-logo-process-01.gif)
Maybe start with a capital letter? No, that would break the rhythm of diagonal lines.
![russia logo process new 03](russia-logo-process-new-03.gif)
The typeface looks heavy, it needs to be lighter. Wow, it appears that letters of varying density precisely convey the lighting of the Cathedral’s dome: darker towards the edges, lighter in the center. There is even a reflection inside the S!
![russia logo process new 02](russia-logo-process-new-02.gif)
We need to work on the external outline, the shape of the U and the optimal curve of the S. We need to make sure the letters look neither like worms nor like straight sticks.
![](russia-logo-process-slider-01.gif)
![](http://img.artlebedev.ru/;-)/x.gif)
Coloring everything black to see the gap pattern better.
![russia logo process new 01](russia-logo-process-new-01.gif)
The blue and red colors seem too American. It’s better to have a logo that looks like lollipop, although we don’t want it looking like a rainbow color scale either. Testing even the most unconventional color schemes.
![russia logo process 06](russia-logo-process-06.jpg)
Finally, we like everything. Introducing the logo to the world :)
![russia logo process 07](russia-logo-process-07.jpg)