Rostelecom is changing and growing and Art. Lebedev Studio continues to help the company with a variety of very different tasks, from creating Zoom backgrounds to developing a communication style.
Rostelecom communication style
Formulated characteristics of the communication style.
Illustration style
Rostelecom’s style implies the use of photographs and sometimes illustrations. We narrowed down the means of expression by leaving only two corporate colors.
As a result, we achieved a recognizable style of illustrations where outline elements are combined with filled elements without an outline. This style is similar to technical graphics, so doesn’t depend on the current trends.
Characters are drawn as gender-neutral. Side or a three-quarter views are preferable: this simple and technical solution helps to create sets of ready-made images and to easily combine illustrations.
Characters are drawn as gender-neutral. Side or a three-quarter views are preferable: this simple and technical solution helps to create sets of ready-made images and to easily combine illustrations.
Product and category mock-ups
We typeset and adapted mock-ups for various formats, from flyers to wall advertising, and chose the best photographs.
Video conference backgrounds
Without pomp but with a lot of pride the backgrounds demonstrate the scale of the company’s operations: the collection of backgrounds includes pictures of Moscow, Krasnodar, Yekaterinburg and other Russian cities.
