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The making of the Ridus corporate identity

Overview   Process  

Preparing first sketches.

ridus identity process 01

Carrying further the idea of the lightning-pencil.

ridus identity process 02

Shaping things up.

ridus identity process 03

Drawing typeface.

ridus identity process 04
ridus identity process 05

Presenting the result to the customer.

ridus identity process 06

The concept gets approved. But the customer is not fully happy with the logo’s shape and style. Searching for other solutions.

ridus identity process 07

At last coming across quite pleasant lightning placement and thickness. Selecting the proper tip.


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