The making of the Retail Solutions website
Receiving the task. Retail Solutions helps companies make business online and offline, organizes warehouse operations and other processes. The client presents itself as a fashion retailer. Trying to show the main screen as a cover of a fashion magazine.
![retail solutions process 00](retail-solutions-process-00.jpg)
![retail solutions process 01](retail-solutions-process-01.jpg)
![retail solutions process 02](retail-solutions-process-02.jpg)
![retail solutions process 04](retail-solutions-process-04.jpg)
Art director: That’s not what we need. There is a lot of room for error in working with products. Our client has tremendous amount of experience, they had their share of mistakes and now know everything about online shopping. Use it to your advantage.
![retail solutions process 06](retail-solutions-process-06.jpg)
![retail solutions process 07](retail-solutions-process-07.jpg)
![retail solutions process 08](retail-solutions-process-08.jpg)
![retail solutions process 12](retail-solutions-process-12.jpg)
![retail solutions process 13](retail-solutions-process-13.jpg)
Still nothing. Inviting another designer.
![retail solutions process 28](retail-solutions-process-28.jpg)
Senior designer: Filmed this real quick.
Coming up with a plot and placing accents.
Showing to the client.
Inviting yet another designer.
![retail solutions process 16](retail-solutions-process-16.jpg)
![retail solutions process 15](retail-solutions-process-15.jpg)
Client: You’ve moved towards cartoons and drawings too much, there just isn’t enough fashion. We want to present ourselves as a fashion warehouse. Visually it has to be closer to a fashion magazine. Look at glossy magazines. It has to be something light, airy and cheerful.
Trying various ideas but the art director likes none of them.
Drawing a fashion warehouse in isometric projection.
![retail solutions process 17](retail-solutions-process-17.jpg)
Arguing about photorealism.
![retail solutions process 18](retail-solutions-process-18.jpg)
Art director: OK, but I think we should get rid of the art, it doesn’t really draw any attention and looks kitschy. Flying shoe boxes is not what our client is about.
Drawing a lorem ipsum page.
![retail solutions process 19](retail-solutions-process-19.jpg)
And all internal pages.
![retail solutions process 21](retail-solutions-process-21.jpg)
Art director: OK.
Client: OK.
For the main page, assembling all the illustrations in one scene: a Retail Solutions employee moves through a large isometric warehouse explaining all the details about working in the industry.
![retail solutions process 22](retail-solutions-process-22.jpg)
Thinking of the best way to implement diagonal scrolling.
![retail solutions process 26](retail-solutions-process-26.jpg)
Holding lots of photo shoots of people from above to make them fit into the isometric projection.
![retail solutions process 27](retail-solutions-process-27.jpg)
Prototyping.
![retail solutions process 23](retail-solutions-process-23.jpg)
Modeling.
![retail solutions process 24](retail-solutions-process-24.jpg)
Drawing.
![retail solutions process 25](retail-solutions-process-25.jpg)
And sending the layouts for typesetting.